Learn how real estate agency SeLoger Neuf has improved tracking and call conversions on more than 45,000 real estate listings.
France’s largest new property listings site relies on SnapCall to effectively track all leads generated by phone calls on their website.
If you are looking for a brand new apartment in France, big chances are SeLoger Neuf will be your go-site. Launched in 1998, it currently holds more than 45 0000 active property listings, working closely with real estate agencies and construction firms. It’s the strongest brand in France and has gained the trust of apartment hunters and real estate agencies over the years.
Since the beginning, SeLoger Neuf and SnapCall were on the same page and had a shared vision: be user-centric and deliver the best experience. When it comes to buying a new apartment or house, the stakes are high; every user wants as much information as possible and feels supported through the whole journey.
Seger Neuf has complete visibility of what web visitors call any property listing from their website.
Before, they could track only call intents, but that’s part of the past. With SnapCall, SeLoger Neuf has been able to introduce new KPIs that are shared between teams.
SeLoger Neuf was able to design a complete digital customer experience.
SnapCall’s flexible API enabled SeLoger Neuf’s product team to customize the call experience and make it consistent with their brand identity. It has also allowed users to launch calls from any property listing in a matter of seconds while still navigating the website.
All calls provide data to SeLoger Neuf about the user behavior, for example, clicks to call, launched calls, and their duration. Also, valuable information about user location, critical data for real estate companies, since property valuation is highly tied to this aspect. For instance, SeLoger Neuf can analyze property listing calls on the three main areas in France (Area A, B, and C), just with one click.